In the six months leading up to a Victorian state election, Clifton worked with a leading business peak body to generate support from both parties for its key policy objectives.
Clifton's role was to help guide the policy campaign and to design and implement communications activities targeting key stakeholders in both metropolitan and regional areas seeking their engagement and support for the policies.
These stakeholders included:
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business owners, particularly in the small to medium categories
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business people including chief executives, chief financial officers and company directors
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employers, particularly in the small to medium categories
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We generated extensive free and paid media coverage in both metropolitan and regional print, electronic and digital media and advised on the use of social media including Twitter and Facebook.
The campaign was successful in winning support from both parties on several key policy objectives including the privatisation of the Port of Melbourne, commitments to increased support for international trade engagement and skills training.
The campaign significantly strengthened the public and political standing of our client and its chief executive.
