issues management
Shifting wine industry opinion — the world’s largest cork manufacturer, based in Portugal, needed a campaign to lift the image of natural cork wine closures. Our campaign, which had to service both the Australian and international markets, included market research, media strategy, direct communication with winemakers, sponsorships, advertising, exhibitions, publications, establishing a website and other promotional activities. Numerous positive articles were generated and the campaign succeeded in shifting attitudes to cork among key opinion leaders. In regular tracking research, our client is most often cited as a world leader that is addressing problems associated with cork.
Chemicals storage facility — the operator of a large chemical storage facility needed help to rebuild its relations with the community and to achieve a regulatory outcome after a major industrial accident. The State Government was under enormous public pressure to move the facility, which our client did not want. Clifton ran an intensive program of local community consultation, media strategy and representations to government. The campaign rebuilt community and government confidence in the operator and the government decided not to relocate it.
