change communications
Banking — a major bank asked Clifton to help roll out a new retail strategy Australia-wide that would mean significant changes for staff and customers. Clifton designed an interactive roadshow format for staff that maximised the feeling of involvement and retention of information and identified any unanticipated problems. Clifton also prepared extra communications materials to support the changes. The format was overwhelmingly received, with 95 per cent positive feedback from participants.
Education — a leading tertiary education provider had to contend with concurrent federal and state reviews of tertiary education policy at a time when they were implementing a new strategic vision and organisation structure for the institution. As well as advising on communication with government stakeholders and the media, Clifton helped explain planned changes to internal stakeholders, conducting workshops for senior management, briefing the university’s council, and preparing communication materials for staff and students.
