change communications
Banking — a major bank asked Clifton to help roll out a new retail strategy Australia-wide that would mean significant changes for staff and customers. Clifton designed an interactive roadshow format for staff that maximised the feeling of involvement and retention of information and identified any unanticipated problems. Clifton also prepared extra communications materials to support the changes. The format was overwhelmingly received, with 95 per cent positive feedback from participants.
Education — a leading tertiary education provider had to contend with concurrent federal and state reviews of tertiary education policy at a time when they were implementing a new strategic vision and organisation structure for the institution. As well as advising on communication with government stakeholders and the media, Clifton helped explain planned changes to internal stakeholders, conducting workshops for senior management, briefing the university’s council, and preparing communication materials for staff and students.
Brand positioning - a state government organisation contacted Clifton after experiencing difficult internal debate about balancing the objectives of the company with the needs of stakeholders and the organisation's need for commercial growth.
Clifton was asked to carry out a process to review the role, branding and communications of the organisation. This was done through stakeholder research which included a series of workshops with representatives of all levels of the staff.
The research showed that the market place was seeking high value environmental experiences. We were able to show and win consent around strong environmental branding, which both attracted commercial opportunities and reinforced staff commitment.
The new stance and resultant policy has the support of the board, senior management and staff and is now enshrined in the client's history.
