building profile
Logistics company — a major integrated logistics and transport company asked Clifton to write a 40-minute speech for its managing director to deliver at an annual conference. The speech was to be published in a booklet and involved extensive research into the history and future of the firm, including accessing historical photographs and preparing an effective PowerPoint presentation. As a result of the excellent reception this speech received, Clifton was asked to build the profile of the company through a media strategy. Numerous positive press articles appeared, including a three-page profile in BRW.
Regional water authority — a regional water catchment management authority was struggling for profile and respect in the local area and asked Clifton for help. Our campaign included taking the initiative and creating a leaders’ forum for those involved in water issues, developing a slogan and extensive media strategy. The result was that the authority is now accepted as a major player in the local area.
Industry organisation — the state division of a national industry association of property owners asked Clifton to help lift its profile and build member loyalty. Our strategy included research to identify areas of concern, then a targeted media campaign that built relationships with key journalists and resulted in a marked increase in positive press and a subsequent increase in member loyalty.
